Cloud strategy & architecture
What should run where, and why. Sized for the load you actually have, on AWS, Azure or Google Cloud, with the reasoning written down rather than held in one person's head.
Stop 03 · Stay running
Cloud architecture, migration, DevOps and security across AWS, Azure and Google Cloud. Deploys that roll back, backups tested by restoring them, costs that stop drifting, and alerts that reach an actual person. Nobody thanks this layer until the morning it was not there.
$ git push origin live
build ✓ 12s tests ✓ 84 passed
deploy ✓ live in 41s, rollback armed
03:12 probe: response 4.1s (usual 0.3s)
03:12 paged on-call ✓ cache node restarted
03:16 response 0.3s. Impact on customers: none.
response time
0.3s
all systems operational
Incident window: 4 minutes, at 3am, fixed before anyone woke up. That is the entire product.
Drawn demo. Real method.
repeat incidents since the guard rail shipped, verified by the absence we monitor for. The incident that built it
What this covers
What should run where, and why. Sized for the load you actually have, on AWS, Azure or Google Cloud, with the reasoning written down rather than held in one person's head.
Moving what already exists without losing a URL, a record or a night's sleep. Staged, reversible, and planned around your quiet hours rather than ours.
Infrastructure defined in code, containers with Docker, orchestration with Kubernetes where the scale earns it. Environments that can be rebuilt from a repository rather than remembered.
Changes that ship through a pipeline with checks, not over SSH and hope. Rollback is a button, not an archaeology project.
Rightsizing, reserved capacity, storage tiering and the FinOps habits that keep the bill honest. Most cloud bills contain something nobody has looked at since it was switched on.
Least-privilege access, secrets kept out of repositories, encryption at rest and in transit, and the misconfigurations that cause most cloud breaches found before someone else finds them.
Uptime, errors, performance, disk and backup health watched around the clock, with alerts routed to a person who acts, not a dashboard nobody opens.
PostgreSQL, MySQL, MongoDB and Redis: chosen for the shape of your data, tuned for the queries you actually run, and backed up in a way that has been tested by restoring it.
When something breaks: diagnosis, fix, and a written post-mortem with the guard rail that stops the repeat.
Why we're strange about this
A command run over SSH destroyed one of our own WordPress installs. We wrote the post-mortem, shipped an automated pre-flight guard that makes the same mistake impossible, and put the whole story on this site. Every agency has incidents. What's worth judging is whether they diagnose honestly and build the guard rail. Zero repeat incidents since.
Read the post-mortemReview
What you run, where it's fragile, what happens if it fails tonight, written down plainly.
Stabilise
Backups verified by restore, monitoring live, alerts reaching a person. The safety net first.
Systemise
Deploy pipeline, guard rails on destructive operations, documentation someone new could follow.
Watch
Ongoing monitoring under a care plan, or a clean handover with the runbook if your team takes it.
How it works
What you run, where it's fragile, what happens if it fails tonight, written down plainly.
Backups verified by restore, monitoring live, alerts reaching a person. The safety net first.
Deploy pipeline, guard rails on destructive operations, documentation someone new could follow.
Ongoing monitoring under a care plan, or a clean handover with the runbook if your team takes it.
Engagements are a fixed-scope build with the price agreed before work starts, plus an optional monthly care plan afterwards. Every project begins with a free thirty-minute call.
What the research says
Three findings we did not produce, cited so you can check them rather than take our word.
95%
of organisations name a lack of cloud talent and capability as one of their biggest roadblocks.
~70%
of organisations say tool sprawl and gaps in visibility are the main things stopping cloud security working.
38%
of cloud migrations exceed their original budget, overrunning by an average of 23%. A further 31% miss their planned date.
We publish the source and the year for every figure we did not measure ourselves. Where a number we were sent did not match its source, we corrected it rather than repeating it.
Fair questions
All three, and the honest answer is that for most businesses it matters less than the internet suggests. We pick on what you already run, what your team can maintain, and what the workload actually needs. If you are already on one and it is working, migrating clouds to chase a price list is usually a bad trade.
In stages, with the old system still running until the new one is proven. We migrate in a reversible order: stand the new environment up, mirror data, run both in parallel, cut over during your quiet hours, and keep the rollback available for days afterwards. Nothing is switched off until the replacement has served real traffic.
Usually not, and we will say so. Kubernetes earns its complexity when you are running many services, scaling unpredictably, or need self-healing across nodes. Below that, containers on a managed platform do the same job with a fraction of the operational cost. We size the answer to your load, not to what looks impressive.
Usually, yes. Most bills contain something switched on for a reason nobody remembers: oversized instances, storage in the wrong tier, idle environments running at nights and weekends, and on-demand pricing for workloads that are entirely predictable. We audit first, show you the list with the saving beside each item, then act on what you approve.
Three layers: the cloud account itself (least-privilege access, no long-lived root keys, logging you could audit), the application (secrets kept out of repositories, dependencies patched, encryption in transit and at rest), and the data (backups tested by restoring them, and access you can prove after the fact). Most cloud breaches are misconfiguration rather than sophisticated attack, which is why the boring checks come first.
Yes, carefully. We read before we touch: what exists, what is fragile, what nobody documented. Our first deliverable on an inherited setup is a map of it, because the biggest risk in a takeover is the thing nobody knew was load-bearing.
Uptime checks, error tracking, performance metrics and disk and backup health, with alert routing that escalates to a human. The test we hold ourselves to: if it breaks at 3am, does someone who can fix it find out at 3am, or at 9am from a customer?
You need the honest minimum, not an enterprise stack: tested backups, uptime monitoring, and deploys that can roll back. That is small money against what a dead site costs during your best sales week. We size it to reality.
Check it yourself
No testimonials written by us, no logos you can't check. Everything we claim on this page is something you can click and verify yourself, right now.
Book a call
Thirty minutes, no pitch, and an honest answer at the end of it. The calendar is already showing your timezone.
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