Off the route

From idea to a product taking payments.

Not a stage on the route. A different job, for when the software itself is what you sell. Scoped tight, built fast, live with real payments.

product build · week onelive demo
commits: 58day 7 of 7
1
Day 1Scope locked, repo created
2
Day 2Core flow working end to end
3
Day 4Payments wired in test mode
4
Day 6Polish, edge cases, monitoring on
5
Day 7Live. First real checkout.
Payment receivedstripe · live mode

Drawn demo. Real method.

7 days

from empty repository to ten live tools taking payments. See the build

What this covers

Scope & spec

The version-one that proves the idea, cut to what a paying user actually needs, with everything else written down for later.

MVP build

A working product real users can pay for, not a prototype that needs a rebuild the moment it works.

Payments

Live payment flows from day one. A product that can't take money is a demo.

Deploy pipeline

Shipping continuously from the first week: updates go out in minutes, rollbacks in one.

Post-launch

The weeks after launch decide the product. We stay for them, measuring, fixing and shipping against real usage.

Velocity we can show, not claim

Ten live tools, real payments, seven days.

We shipped ten browser-based tools with live payments in one week, and roughly two dozen products in four months across our own portfolio. That pace isn't heroics. It comes from ruthless scoping, a build pipeline that ships continuously, and refusing to gold-plate a version one. You can click every one of them.

See the products live

How it works

01

Scope

One week to a written spec: the user, the core loop, what version one refuses to include.

02

Build

Working software from the first week, demoed every Friday, so you watch it grow instead of waiting for a reveal.

03

Launch

Payments live, deploy pipeline in place, monitoring on. Real users, real revenue, real data.

04

Iterate

Post-launch weeks driven by what usage shows. The roadmap earns its order from real behaviour.

You get

2–8 weeks typical
Written scope + specWorking productPayments liveDeploy pipelinePost-launch iteration

Engagements are a fixed-scope build with the price agreed before work starts, plus an optional monthly care plan afterwards. Every project begins with a free thirty-minute call.

Fair questions

How can you build that fast without it being junk?

By deciding what not to build. The seven-day sprint worked because every tool did one thing, shared one design system and one payment flow, and shipped through one pipeline. Speed came from scope discipline, not corner-cutting. The tools are still running.

Who owns the code?

You do, in your own repository, from the first commit. If we part ways at any point, you keep a working product and everything needed to run it.

What if the idea needs to change mid-build?

It usually does, and that's information, not failure. Weekly demos exist so changes happen while they're cheap. Big pivots get re-scoped in writing so we both know what the new version one is.

Don't take our word for any of it.

No testimonials written by us, no logos you can't check. Everything we claim on this page is something you can click and verify yourself, right now.

Price fixed before work starts
Your repository from day one
Working demo every Friday
30 days of fixes after launch, free

Pick a time that suits you

Thirty minutes, no pitch, and an honest answer at the end of it. The calendar is already showing your timezone.

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Real availability, already in your timezone.

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