Our work
Some of the businesses we build for: web development, custom CRM and software builds, AI search and automation, across skincare, hair care, diagnostics, UAE property, healthcare and UK marketplace operations, plus products we build and run ourselves. A sample, not the list. Real businesses, real numbers, most of it one click from inspection.
Kuwait Xray Labs
Faisal Medical Center
Selected client work
A few of them, published with each client's permission, and the numbers are theirs, not ours. Much of our work sits under NDA or inside clients' own teams and is not shown here.
Floreva
Skincare · since 2025 · ongoing
Full digital and e-commerce ownership for a registered skincare brand with nine products. Migrated the whole store off Shopify onto WooCommerce with three custom plugins and no downtime, rebuilt checkout for local payment habits, and built the reporting the business now runs on.
70%
cut in paid ad spend, replaced by SEO and AI search
1,000+
orders through the rebuilt store
50.4%
of sessions from AI assistants, Aug 2026
Brought our ad spend down while keeping our order volume steady.
Kuwait Xray Labs
Diagnostics · since 2026
Custom software the lab uses every day to manage accounts, reports and patient records, plus their website and social presence. The kind of internal tool that never gets a case study but decides whether a working day runs smoothly.
It's made our daily work much more organized and efficient.
Arsalan Properties
Real estate, UAE · since 2026
Website with lead capture for a RERA-registered property agency in the UAE, plus their Dubizzle listings and Google Business Profile. Property buyers arrive from several directions at once, so the job was making every one of those routes end in a captured enquiry.
Growaura
Hair care, DTC · since 2025 · ongoing
New website for a direct-to-consumer hair care brand, with SEO and AI search set up from the start rather than bolted on later, plus Google Merchant Center and Business Profile so the products are findable in shopping and local results.
A noticeable difference to our online presence.
Faisal Medical Center
Healthcare · since 2026
The clinic's web presence and their WhatsApp marketing setup, with ongoing support since. Patients book how they already message, so WhatsApp was the channel that mattered.
Lyfstyle Ave
E-commerce, United Kingdom · since 2020
Four years owning Amazon UK and EU operations for a private-label brand end to end: listings and A+ content, sponsored product, brand and display advertising, inventory, launches, sourcing with quality control, brand registry and trademarks, and a team of four.
Internal builds
Three internal builds where a screenshot would tell you nothing. These run the way you see them run.
technical scan
gap analysis
fix drafting
quality check
writer disputes ruling, escalating to human
human ruling: reviewer correct, rewrite
study session: 4 playbooks updated
audit complete: every check passing
AI agents · SEO and AI-search audits
A team of AI agents that audit a site together, argue about it, and get better every time.
Each agent has a desk and a job: crawl, analyse, draft fixes, review. Work moves desk to desk and can be sent back. When two agents disagree the conflict escalates to a human rather than being silently resolved, and after every stage each agent runs a study session that writes what it learned into its own permanent playbook. The loop keeps running until every check passes.
Revenue
$41k
Orders
1043
Ad spend
$3.8k
ROAS
10.8x
revenue, last 12 weeks
▲ trending up
Meta Ads, GA4 and store sales in one screen, pulled live from each source.
Reporting · Meta API, GA4, store data
Ad spend, site traffic and actual sales on one screen, pulled live rather than pasted in.
Most businesses have this data in three tabs that never agree. This pulls from the Meta Marketing API, GA4 and the store itself into a single view, so a decision about ad spend gets made against real revenue instead of the ad platform's own version of events. Built to run a nine-product e-commerce operation day to day, and built for other businesses since.
aviation report
METAR OPLA 121200Z 24018G32KT 3000 TSRA SCT018CB
Storm likely within 90 minutes
Radar echo, satellite tops and the airport report agree.
Data engineering · in testing
Radar, satellite and aviation reports read together to call a storm before it lands.
Weather apps tell you it might rain. This reads radar echo, satellite cloud tops and the coded reports airports publish for pilots, then agrees with itself before making a call. It is the same discipline as the client work: several unreliable sources, one answer somebody can act on. Currently in testing.
The rest of the workshop
Which is why we can publish every figure about them.
SaaS · live payments
Ten browser-based file tools that never upload your files, with payments taken live, shipped in seven days.
10
tools
7 days
to live payments
Infrastructure · always on
A spare laptop turned into an always-on server watching our inboxes, our websites and our brand accounts. It once correctly told an ISP routing fault apart from a real outage.
3
watchers
24/7
self-hosted
Design system · published
Fifty-five well-built sites studied, distilled into thirteen written playbooks, then handed to seven agents that apply them. Rules an agent can be held to, not a model left to improvise.
55
sites studied
13
playbooks
AI agents · e-commerce
A festive-wear label run by a seven-agent virtual company, chief executive down to customer service, with daily standups and an escalation protocol.
7
agents
Automation pipeline
1,554 messy MP3s fingerprinted, retagged and cover-arted at a 99.5% success rate, then streamed securely to a phone anywhere in the world.
1,554
files
99.5%
success
Design & motion craft
A physics-based animation toolkit with magnetic buttons and 3D tilt cards, plus the production landing page built from it.
B2B systems
An agency in a box for exporters: an eleven-section factory site template, a photo-to-3D render pipeline and an EU carbon-tax guide built to attract enquiries.
Now
Dated, newest first, so you can see how current it is. Some of it is client-facing, some of it runs our own operation.
The pace behind them
24
products, roughly
4
months
7
days to live payments
Including the products we own and operate. Not everything is featured: some were experiments, some are parked, and the ones above carry the clearest stories. For scale, agencies quote four to eight weeks for a standard business site, and people quoted eight to twelve commonly wait four to six months. The pace here comes from building with AI in the loop and a partner signing off, and it goes to you as time rather than to us as margin.
How we'd build yoursClient names are published with permission and the numbers are theirs, not ours. Where a site is public we have linked it, so you can look rather than take our word. Work under NDA and work still in build are not shown here. Where a project is our own, we publish every figure, every mistake and every fix about it. If you want the same scrutiny applied to your own site, run the free audit and see what it says.
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