Our work

Live in production, not in a portfolio PDF.

Client builds across skincare, crochet, diagnostics, property and healthcare, plus the products we built and run ourselves. Real businesses, real numbers, and most of it one click from inspection.

Businesses we build and run things for

Named with their permission. The numbers are theirs.

Floreva

ongoing

Skincare, Pakistan · since 2025

Full digital and e-commerce ownership for a registered skincare brand with nine products. Migrated the whole store off Shopify onto WooCommerce with three custom plugins and no downtime, rebuilt checkout for local payment habits, and built the reporting the business now runs on.

70%cut in paid ad spend, replaced by SEO and AI search

1,000+orders handled through the rebuilt store

Web & AI searchAutomationCRM & reportingVisit the site →

Kuwait Xray Labs

Diagnostics · since 2026

Custom software the lab uses every day to manage accounts, reports and patient records, plus their website and social presence. The kind of internal tool that never gets a case study but decides whether a working day runs smoothly.

Dailyoperational use across accounts, reports and records

Custom softwareWeb

Arsalan Properties

Real estate, Dubai · since 2026

Website with lead capture for a RERA-registered Dubai agency, plus their Dubizzle listings and Google Business Profile. Property buyers arrive from several directions at once, so the job was making every one of those routes end in a captured enquiry.

Liveat arsalanproperties.ae, with lead capture running

WebLead generationLocal searchVisit the site →

Growaura

ongoing

Hair care, DTC · since 2025

New website for a direct-to-consumer hair care brand, with SEO and AI search set up from the start rather than bolted on later, plus Google Merchant Center and Business Profile so the products are findable in shopping and local results.

Built for AI searchfrom day one, not retrofitted

WebSEO & AI searchMerchant Center

Faisal Medical Center

Healthcare, Lahore · since 2026

The clinic's web presence and their WhatsApp marketing setup, with ongoing support since. Patients book how they already message, so WhatsApp was the channel that mattered.

WhatsAppset up as the clinic's booking channel

WebWhatsApp

Lyfstyle Ave

E-commerce, United Kingdom · since 2020

Four years owning Amazon UK and EU operations for a private-label brand end to end: listings and A+ content, sponsored product, brand and display advertising, inventory, launches, sourcing with quality control, brand registry and trademarks, and a team of four.

4 yearsof full marketplace ownership, UK and EU

Marketplace opsPaid adsTeam lead

Tools you have to watch to understand

Three internal builds where a screenshot would tell you nothing. These run the way you see them run.

agentdesk · audit pipelinelive demo

CCrawler

technical scan

+XP

AAnalyst

gap analysis

+XP

WWriter

fix drafting

+XP

RReviewer

quality check

+XP

writer disputes ruling, escalating to human

human ruling: reviewer correct, rewrite

study session: 4 playbooks updated

audit complete: every check passing

loop closedall checks passed

AI agents · SEO and AI-search audits

The Office

A team of AI agents that audit a site together, argue about it, and get better every time.

Each agent has a desk and a job: crawl, analyse, draft fixes, review. Work moves desk to desk and can be sent back. When two agents disagree the conflict escalates to a human rather than being silently resolved, and after every stage each agent runs a study session that writes what it learned into its own permanent playbook. The loop keeps running until every check passes.

4specialist agents in the loop

Self-trainingplaybooks updated after every stage

Escalatesconflicts to a human, never guesses

See it on a call →AI automation & agents SEO & AI search

kpi dashboard · livelive demo

Meta Ads API ✓GA4 ✓WooCommerce ✓synced just now

Revenue

PKR412k

Orders

1043

Ad spend

PKR38k

ROAS

10.8x

revenue, last 12 weeks

▲ trending up

Meta Ads, GA4 and store sales in one screen, pulled live from each source.

Reporting · Meta API, GA4, store data

KPI Command Dashboard

Ad spend, site traffic and actual sales on one screen, pulled live rather than pasted in.

Most businesses have this data in three tabs that never agree. This pulls from the Meta Marketing API, GA4 and the store itself into a single view, so a decision about ad spend gets made against real revenue instead of the ad platform's own version of events. Built to run a nine-product e-commerce operation day to day, and built for other businesses since.

3 sourcesMeta Ads, GA4 and store sales

Livepulled from the API, not exported

One screeninstead of three arguing tabs

See it on a call →Lead generation, email & CRM AI automation & agents

weather engine · storm forecastlive demo

NESW120 km

● radar● satellite● airport

aviation report

METAR OPLA 121200Z 24018G32KT 3000 TSRA SCT018CB

echo intensity210°

lightheavy

Thunderstorm with rain

Cumulonimbus at 1,800ft

Gusting 32 knots

Storm likely within 90 minutes

Radar echo, satellite tops and the airport report agree.

Data engineering · in testing

Weather Engine

Radar, satellite and aviation reports read together to call a storm before it lands.

Weather apps tell you it might rain. This reads radar echo, satellite cloud tops and the coded reports airports publish for pilots, then agrees with itself before making a call. It is the same discipline as the client work: several unreliable sources, one answer somebody can act on. Currently in testing.

3 feedsradar, satellite and airport reports

Decodedraw aviation codes into plain warnings

In testingnot yet public

See it on a call →Product & SaaS builds

The rest of the workshop

Products and internal tools we own outright, which is why we can publish every figure about them.

StaysPrivate

visit →

SaaS · live payments

Ten browser-based file tools that never upload your files, with payments taken live, shipped in seven days.

tools

7 days

to live payments

Homelab Automation Hub

Infrastructure · always on

A spare laptop turned into an always-on server watching our inboxes, our websites and our brand accounts. It once correctly told an ISP routing fault apart from a real outage.

watchers

24/7

self-hosted

Modern UI

visit →

Design system · published

Fifty-five well-built sites studied, distilled into thirteen written playbooks, then handed to seven agents that apply them. Rules an agent can be held to, not a model left to improvise.

sites studied

playbooks

Rasam

AI agents · e-commerce

A festive-wear label run by a seven-agent virtual company, chief executive down to customer service, with daily standups and an escalation protocol.

agents

iykyk Music

Automation pipeline

1,554 messy MP3s fingerprinted, retagged and cover-arted at a 99.5% success rate, then streamed securely to a phone anywhere in the world.

1,554

files

99.5%

success

Motion Websites

Design & motion craft

A physics-based animation toolkit with magnetic buttons and 3D tilt cards, plus the production landing page built from it.

Export Agency Toolkit

B2B systems

An agency in a box for Pakistani exporters: an eleven-section factory site template, a photo-to-3D render pipeline and an EU carbon-tax guide built to attract enquiries.

The pace behind them

Roughly two dozen products in four months.

Not everything is featured here. Some were experiments, some are parked, and the ones above carry the clearest stories. The pace is the point: scoping tightly and shipping continuously is a practised habit, not a pitch-deck claim.

How we'd build yours →

How to judge any of this

Client names above are published with their permission and the numbers are theirs, not ours. Where a site is public we have linked it, so you can look rather than take our word. The products below are ours outright, which is why we can publish every figure, every mistake and every fix about them. If you want the same scrutiny applied to your own site, run the free audit and see what it says.

Pick a time that suits you

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