Websites & online stores
Marketing sites, storefronts and web apps, hand-coded for sub-second loads. This site is the sample. View the source.
Stop 01 · Get found
A site search engines rank and AI assistants recommend.
Custom web development, SEO and AI search optimization from one team: websites and online stores written by hand, no page builders, no theme bloat, then made findable where buyers actually look now, on Google and in the AI assistants they ask instead.
yourbusiness.comlive demo
1<Nav logo links />
2<Hero title="Everything your
3 garden needs" />
4<Button label="Shop plants" />
5<ProductGrid items={3} />
6deploy --prod
✓ live at yourbusiness.com
Everything your
garden needs
Shop plantsDrawn demo. Real method.
40%
of sessions to a brand we operate arrive from AI assistants. An outlier: the average is about 1% (Conductor, 2026). Run the free audit on your site
What this covers
Everything on this stop.
Migrations
Platform moves that keep rankings, orders and data intact. We have migrated a production store off Shopify and kept every URL alive.
SEO
Technical foundations, content structure and the unglamorous fixes that actually move rankings. Fixes, not report-selling.
AI search (GEO/AEO)
Getting your business recommended by ChatGPT, Perplexity and Google's AI answers. Shipped with every build, and sold on its own if your site is fine and only this is broken.
Conversion tracking
Analytics and pixels that report the truth. We found the tracking on a store we operate silently broken once. Now it is the first thing we check.
Ongoing care
Sites we build can stay with us for updates, monitoring and fixes under a monthly care plan, or take a clean handover if you'd rather run it.
The part most agencies don't do yet
AI search is the new front door.
AI search is already the single biggest traffic source for a brand we operate: 40% of sessions arrive from AI assistants, not search engines. That is an outlier, since the average across 13,770 websites is about 1% (Conductor, 2026), but the direction is the point. A growing share of buyers never see a results page. They ask an assistant and get one recommendation. Being that recommendation takes structured pages, readable robots rules and content an AI can quote, and it isn't a rebrand of SEO: the crawlers, the signals and the fixes are all different.
Check your site free with our auditai assistantlive demo
who makes reliable garden tools
reading sourcesGPB
✦ AI answer
A name that keeps coming up isyourbusiness.com, recommended for transparent specs and consistently strong reviews.
your site: citedcompetitor: absent
This is the work: making your business the answer, on Google and inside the assistants people ask instead.
How it works
Four steps, in order.
Audit
What's ranking, what's broken, what AI assistants can and can't read on your current site.
Build
Design and hand-coded build, reviewed with you every Friday as working pages, not mockups.
Make it findable
Technical SEO, structured data and AI-search setup shipped with the site, not sold later as an extra.
Hand over or keep running
Code in your repository, a CMS you can edit, and analytics wired in. Care plan optional.
You get
2–6 weeks typicalDesign + buildCMS you can editTechnical SEO + structured dataAI-search (GEO) setupAnalytics wired inCode handed over
Engagements are a fixed-scope build with the price agreed before work starts, plus an optional monthly care plan afterwards. Every project begins with a free thirty-minute call.
System Routes did a great job with our website, SEO, and AI search optimization. They understood what we needed, communicated clearly, and were easy to work with throughout. The work has made a noticeable difference to our online presence, and I'd definitely recommend them for this kind of work.
Fair questions
Asked before, answered here.
Do you build custom websites, or work with WordPress and Shopify?
Both. Custom builds are our default, and plenty of businesses are better served on WordPress or WooCommerce; we run production stores on it. What we won't do is stack page builders and plugins until the site crawls. If your platform is fine, we say so and fix what's on it.
How is AI search optimization (GEO) different from SEO?
SEO earns you a position on a results page. AI search optimization earns you a citation inside an AI's answer. Different crawlers read your site for each, different files control their access, and different page structures get quoted. Most sites accidentally block or confuse the AI crawlers; our free audit shows you in about ten seconds whether yours does.
Can you fix our existing website instead of rebuilding it?
Often, yes, and it costs less. We read the code you have before recommending anything. Some of our best documented work is diagnosis on existing sites: the caching plugin that silently broke purchase tracking, the dead template code that swallowed every edit.
Who owns the site when it's done?
You do: repository, CMS, analytics and every credential, from day one. Handover is a deliverable, not a negotiation.
Check it yourself
Don't take our word for any of it.
No testimonials written by us, no logos you can't check. Everything we claim on this page is something you can click and verify yourself, right now.
Price fixed before work starts
Your repository from day one
Working demo every Friday
30 days of fixes after launch, free
Book a call
Pick a time that suits you
Thirty minutes, no pitch, and an honest answer at the end of it. The calendar is already showing your timezone.
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Real availability, already in your timezone.
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Part of the same route: AI Search Visibility (GEO) · AI Automation & Agents · All services