Guides

What changed, and whether it affects you.

Search and AI visibility move faster than anyone can keep up with, and most of what is written about them is guesswork. These are the changes that are real, dated, and worth your attention, explained without the jargon.

AI search

How to get your business recommended by ChatGPT

When somebody asks an assistant for a recommendation, one or two businesses get named and the rest do not exist. Here is what decides which, in the order that matters.

24 Aug 2026Read it

Deadline · 15 September 2026

Cloudflare is changing how AI crawlers reach your site

On 15 September 2026 Cloudflare changes its defaults. Most sites are unaffected. The ones that are affected can lose Google and Bing by accident, and the setting is not where you would look for it.

10 Sept 2026Read it

Myth check

Does llms.txt do anything? No.

It is being sold as the way to get into AI answers. No major AI company reads it, Google has said so three separate times, and server logs show the bots do not even ask for the file.

24 Aug 2026Read it

How we work

What an AI-native engineering team actually does differently

Every agency now says it uses AI. The useful question is where AI sits in the work, what it speeds up, and what stops it breaking things. Here is the honest version, including the research that argues against us.

10 Sept 2026Read it

AI search

Why your business isn't showing up in AI answers

You asked ChatGPT or Google's AI about your trade and somebody else was named. Here are the eight usual causes, in the order to check them, each with a test you can run yourself in about five minutes.

10 Sept 2026Read it

Automation

n8n, Make or Zapier: which one a small business should pick

All three connect your tools and run the repeated work. They charge in very different ways, and that difference, more than the feature list, usually decides it. Prices checked on each vendor's own page on 10 September 2026.

10 Sept 2026Read it